Privacy Policy

Effective Date: November 1, 2026

Lilly Forge develops and publishes online games, including 5BY6. This policy explains how information may be collected, stored, used, and shared when you visit our website or play our games.

1. Information We Collect

When you play 5BY6 as a guest, browser storage and session cookies maintain game progress, levels, statistics, streaks, achievements, and preferences. Guest gameplay does not require a name or email address.

Our hosting infrastructure and service providers may process technical information such as IP addresses, browser types, device characteristics, and requests. If you email us, we receive the information you choose to provide.

2. Cookies and Local Storage

5BY6 uses an essential HTTP-only gameplay session cookie that may last up to 370 days. Browser local storage saves gameplay statistics and appearance preferences. Clearing browser data may reset progress, statistics, or preferences.

3. Google AdSense and Advertising

Lilly Forge is preparing to use Google AdSense. When advertising is enabled, Google and its partners may use cookies, web beacons, IP addresses, and similar technologies to deliver ads, measure performance, prevent fraud, and personalize advertising where permitted. Applicable consent controls will be implemented before enabling advertising where required.

Learn more at How Google uses information and Google My Ad Center.

4. How We Use Information

We use information to operate and secure our website and games, maintain gameplay progress and preferences, respond to inquiries, and support advertising when enabled.

5. Third-Party Services

Hosting and infrastructure providers may process technical information necessary to deliver and secure our services. Google AdSense may process information when its advertising services are active. Third parties maintain their own privacy policies.

6. Data Retention

Locally stored gameplay information remains until removed, overwritten, or cleared by your browser. Guest session cookies may remain for up to 370 days. Emails may be retained as reasonably necessary to respond to inquiries, maintain records, and meet legal obligations.

7. Children's Privacy

Lilly Forge games are intended for a general audience and are not specifically directed toward children under 13. We do not knowingly solicit personal information directly from children under 13. Contact us if you believe a child has provided personal information.

8. Your Privacy Choices

You may manage cookies and local storage through your browser, adjust Google advertising preferences, contact us with privacy questions, and exercise applicable privacy rights under relevant laws.

9. Security

We use reasonable measures intended to protect our services and information. No internet service or electronic storage method is completely secure.

10. Policy Updates

We may update this policy when our games, services, advertising practices, or legal requirements change. Updates will be reflected in the effective date above.

11. Contact Us

For privacy questions or requests, email lillyforgestudio@gmail.com.